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Toughest Negotiations: Strategies for Success

Brian Buck Mar 10 , 2025

Every negotiator faces tough negotiations, whether it's price pressure, aligning stakeholders, or navigating contract terms. For our webinar Master the Toughest Negotiations, we asked our community about the toughest negotiations they’re facing, and our experts tackled these challenges head-on.....

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Deal Conceal: 10 Reasons Why We Bury Bad News

Brian Buck Mar 03 , 2025

A couple of weeks ago, I wrote an article about how to deliver the bad news in a negotiation. Someone in one of our negotiation training classes asked, “But why are people hiding the bad news in the first place?” Great question! ​​​​If we understand the reasons we hide bad news, we can get better at.....

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The Price of Everything, the Value of Nothing

Brian Buck Feb 24 , 2025

Price is often what people focus on in a negotiation. It’s easy to measure, easy to compare, and easy to argue. But focusing only on price reduces a negotiation to a zero-sum game. Instead of simply pushing for more or resisting change, negotiators should look at what price represents and take the.....

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Give Me the Hard Stuff

Brian Buck Feb 17 , 2025

Negotiators love to build momentum. There’s a natural tendency in a negotiation to start with the easy issues — but there’s a trap in this approach. When the toughest issues are left for last, negotiators often run out of time and leverage, and they’re forced to accept bad choices, which leads to.....

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